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Logos

A logo is the spark plug of any brand, driving its identity into the marketplace. A beacon on social media, websites, business cards, brochures and even as branded merchandise, the importance of a great logo can’t be overstated.

Brand Identity

Every company has a face, a personality that communicates the company’s ethos to the marketplace. That brand encapsulates the core belief for established and potential customers, telling them what & who you are.

Design

In this era of “everyone can design” we take a look at how a company can design an effective brand identity using established principles, theories and case studies from other successful design projects. Technical tips & pointers too.

Logos

A logo is the spark plug of any brand, driving its identity into the marketplace. A beacon on social media, websites, business cards, brochures and even as branded merchandise, the importance of a great logo can’t be overstated.

Brand Identity

Every company has a face, a personality that communicates the company’s ethos to the marketplace. That brand encapsulates the core belief for established and potential customers, telling them what & who you are.

Design

In this era of “everyone can design” we take a look at how a company can design an effective brand identity using established principles, theories and case studies from other successful design projects. Technical tips & pointers too.

The Logo! Factor Podcast: Logos. Brand. Design.

A semi-frequent podcast that looks at the art & science of logo design, brand identity development and related issues, technical considerations and news. For designers & design buyers alike. Tune in here or subscribe to our channel on Apple iTunes.

Recent Podcasts & Features:

Podcasts are in MP3 format and can be listed to right on your browser or through your smartphone or tablet. You can view more here.

For Design Buyers

The Logo Factor podcasts that feature an orange icon speak mostly to topics and situations that might interest those looking to brand their startup, small business, product or service. See all buyer centric podcasts here.

For Designers

The Logo Factor green podcasts deal with topics for designers interested in designing logos and brands for their own clients. Business, marketing & advice, technical tips & pointers. Designer centric podcasts here.

Steve Douglas - Host of The Logo Factor

Your Host

The host of The Logo Factor podcast series is Steve Douglas, a designer and creative director specializing in brand identity development. He’s been involved in the creative arts in one way or another for over 30 years, and runs a small design studio north of Toronto.

Steve’s personal site is here.

Suggestion Box

Suggestion Box

Have a topic you’d like us to cover in an upcoming podcast? Have some comments, gripes or praise you’d like to send our way. Drop us a line through our suggestion box. We may not always respond, but your comments will help us improve The Logo Factor in future episodes.

Reach out to us here.

Suggestion Box

Music Credits

All bumper music, intros and outros produced internally and are custom compositions for The Logo Factor. Music is copyright and licensed for use in our podcast and for personal use only. All other rights are reserved by the copyright holder(s).

See here for more.