The Logo Factor is a logo design blog curated by Steve Douglas, a graphic designer who has specialized in logo design for over twenty years, as well as being the creative director of The Logo Factory Inc., a small design shop that specializes in, well, designing logos.
When working on this, his professional website, it struck Douglas that logo designers and logo buyers often need information from a different perspectives. Designers (should) already know about the various applications of logos across different media. Buyers may not. Buyers may be interested in some very basic information on what makes a good logo. Designers would look at that kind of article as “meh – been there, done that”.
It seemed only logical that a blog that specialized in logo design information would be split into two halves – one for designers, the other for potential clients and buyers.
So what’s with the giant spark plugs? Well, Douglas has always viewed a logo as the spark plug of a branding ‘engine’ so when it came to developing a theme for this blog, he chose to visually represent that view. That, ladies in gentlemen, is the reason for The Logo Factor.
Welcome. And enjoy.
About Steve Douglas
Steve Douglas is the founder of The Logo Factory and has been involved in the graphic design and arts field for almost thirty years. Having studied traditional illustration at Sheridan College of Visual Arts (Brampton), as well as traditional art and photography at Ontario College of Art and Three Schools (Toronto).
Douglas has been a magazine art director, photographer, as well as an ad agency art director until he founded his own freelance studio in 1990. This freelance project evolved in 1996 via the Internet into The Logo Factory. He lives in the outskirts of Toronto with wife Sue, children Amy (who helps out with writing duties on The Logo Factor) & Mathew, three dogs, a cat and too many fish to count. To talk shop with Steve, you can always read his regular postings on our design blog, follow him on Twitter, hit him up on Facebook or join him on Linked In.
